Definition

Promo games are interactive experiences or activities specifically created to promote products, services, or brands. They are primarily used in marketing and promotional contexts to engage audiences, reinforce brand identity, and incentivize meaningful consumer interaction. Promo games can be deployed at events, trade shows, online campaigns, retail activations, or other brand touchpoints. Their core purpose is to create memorable, brand-driven experiences that increase awareness, encourage participation, and drive consumer action.

Examples / Marketing Use Cases

• Branded cornhole boards
• Custom puzzles and trivia games
• Spin-the-wheel games

Disambiguation / See Also

• Sweepstakes (Promo Game) — chance-based promotional contests.
• Demo Videogame (Promo Game) — video game trials used for marketing or preview purposes.
• Videogame Screening (Promo Game) — showcasing games for entertainment or press without interactive brand promotion.