Branded Games for Events: Interactive Ideas for Trade Shows, Festivals & More

Have you ever stood in a trade show booth, watching attendees stroll by with little to no interest in stopping? It’s frustrating when your booth is lost in the shuffle, especially when you know that you’ve got something valuable to offer. The solution? Branded games for events.

Whether you’re exhibiting at a major trade show or hosting a brand activation at a festival, incorporating branded interactive games can transform your booth from a quiet space into a hub of activity. Games not only attract attendees but also encourage meaningful interactions that drive engagement, boost your brand’s visibility, and generate quality leads. Let’s dive into some custom branded games you can use to maximize event engagement.

1. Surfboard Tiki Toss: A Fun Twist on Classic Ring Toss

Bring the tropical vibes to your next event with the Surfboard Tiki Toss. This mini ring toss game is shaped like a surfboard, offering a playful, beach-themed twist. It’s compact, eye-catching, and provides endless fun for attendees looking for a quick challenge.

Why It Works: The unique surfboard design stands out and gives your booth an inviting, laid-back feel, perfect for festivals, outdoor events, or beach-themed activations. Use this game to entice people to stop by for a quick, fun moment.

Creative Use: Create a “Tiki Toss Championship” with a leaderboard and a grand prize for the highest scorer. Capture emails for follow-ups.

2. Poker Chips: High-Stakes Fun for Trade Show Guests

Who doesn’t love the thrill of a poker game? The custom poker chips offer a fun and competitive way to get attendees engaged with your booth. Whether it’s a simple game of chance or a more elaborate game with rules, these chips make it easy to incorporate branding into the gameplay.

Why It Works: Poker chips can be branded with your logo and distributed as prizes, incentivizing attendees to interact with your booth. The excitement of winning adds energy to the booth and sparks further interest in your brand.

Creative Use: Use poker chips as part of a loyalty program or create a game where each chip corresponds to a discount or promotional offer.

3. Giant Checkers Game: A Classic with a Custom Twist

The Giant Checkers Game brings a larger-than-life twist to a classic game. The oversized board and pieces create an eye-catching display, while the competitive nature keeps attendees engaged for longer periods.

Why It Works: The visual appeal of large pieces and a big game board grabs attention from afar, making it perfect for large trade show floors or outdoor events where you need something to stand out.

Creative Use: Turn the game into a team-based challenge and offer branded merchandise for the winning team, encouraging group interaction.

4. Table Tennis: Fast-Paced Fun for Networking

Set the tone for fast-paced fun with the Branded Table Tennis game. With a small footprint yet tons of engagement potential, this is a game that attracts not only players but onlookers as well.

Why It Works: Table tennis is universally known, simple to play, and fun to watch. It creates an interactive environment where players and spectators alike will linger at your booth.

Creative Use: Use the game to create a networking competition—whoever wins the most games gets a prize, helping to drive more meaningful conversations and connections.

5. Painted Topple Tower: A Customized Jenga Experience

The Painted Topple Tower takes the classic Jenga game to the next level with your own custom branding. The large, tactile pieces provide a visually exciting challenge that grows with every move.

Why It Works: The colorful, branded blocks create a fun and competitive environment, and the falling tower brings crowds to your booth. Plus, it’s an excellent icebreaker for conversations.

Creative Use: Make each block contain a trivia question about your company, creating an engaging way to share your brand story while playing.

6. Pickleball Net: Paddle Up for a Fun Game

Pickleball is taking the sports world by storm, and now it can take your event by storm too with the Branded Pickleball Net. Whether it’s an outdoor event or a casual indoor setup, this game offers fun for everyone.

Why It Works: It’s a sport that’s easy to learn, making it accessible to all. Plus, it creates an active space at your booth that naturally draws people in.

Creative Use: Host a tournament with prizes for the winners and offer exclusive deals for those who participate in the games.

7. Mini Hoop: Bring the Court to Your Booth

The Branded Mini Hoop is a perfect interactive game for your booth. It’s a fun and competitive way to engage attendees, plus it’s small enough to fit in any space.

Why It Works: Basketball is a universally loved sport, and adding your logo to the hoop ensures your branding is front and center as players take shots.

Creative Use: Create a leaderboard and challenge attendees to make the most shots, collecting email addresses for follow-up marketing.

8. Prize Wheel: Spin to Win and Engage

Nothing draws a crowd like a custom prize wheel. The colorful wheel, which can be branded with your logo and custom categories, ensures your booth is buzzing with activity throughout the event.

Why It Works: The anticipation of spinning the wheel creates excitement, and the chance to win a prize keeps people engaged. It’s a great way to gather leads and offer promotions.

Creative Use: Offer product discounts or exclusive event-only deals for those who spin the wheel and engage with your team.

Maximize Engagement with Branded Games

These branded games aren’t just about entertainment—they’re about turning your booth into an experience that drives engagement, increases foot traffic, and generates valuable leads. Each game can be customized to fit your branding and event goals, making them powerful tools in any marketing strategy.

Request a free mockup today and see your logo on these engaging games. Contact us for more information, or download our sales flyers to share with your clients. No setup fees, no hidden charges, just fun and effective promotional products to elevate your brand at events.