Can I Use My Brand Colors and Fonts on the Game? How Custom Is Custom?
Short answer? Yes, you can. Long answer? Let s talk next-level custom because your brand deserves more than a sticker slapped on a board.
Set the Stage: Your Brand, Front and Center
Whether you’re planning a trade show activation, a retail display, or a corporate event, branded games are no longer a gimmick they’re a gateway. A full-size, interactable brand moment. But when it comes to customization, many agencies and event marketers ask:
“Can we use our specific Pantone colors? What about our fonts? Logo placement? How detailed can we get?”
This guide is your playbook for creative brand expression through custom games. From Pantone precision to wraparound artwork, we ll show you exactly how custom your custom game can get and how to make sure it’s designed to turn heads and start conversations.
Full-Wrap Games: The Canvas is Yours
With full-wrap imprinting options, the entire surface of a game becomes a branding opportunity. We re not just talking about a corner logo. We’re talking about:
- 360-degree artwork on towers like the Topple Tower
- All-weather, fully imprinted boards on regulation cornhole sets
- Brand storytelling across components in a mini putting mat
This level of customization isn t just decoration it s strategy. When you design your game as a physical extension of your brand story, you turn engagement into retention.
Color Consistency? Meet PMS Matching
We get it. Your brand guidelines are sacred. That s why we offer Pantone (PMS) solid coated color matching. Provide your PMS number, and we ll match it across the board literally.
Want your lime green to pop the same way on a limbo set as it does on your website? We ll make it happen. Because color consistency isn t just visual it builds trust and brand recognition.
Fonts, Logos & Imprint Types: The Art of Brand Integrity
Yes, we can use your brand s fonts and logos. In fact, we recommend it. Consistency in typography strengthens your brand language across every touchpoint even the fun ones.
Depending on the game and material, we ll choose the best imprint method for the job from full-color digital to laser etching to dye sublimation. If you’re familiar with imprint types and have a preference, let us know! Otherwise, we ll match the method to the medium for the cleanest, most vivid result.
Logo Placement: The Golden Rules
- Keep it visible in action: Place logos where players and spectators will naturally look.
- Size it right: Bigger isn’t always better balance is key.
- Let the game breathe: A crowded design can overshadow playability and brand impact.
Design Do s and Don ts
Do:
- Use high-resolution vector files (.AI, .EPS, or high-res .PDF)
- Stick to 2-3 core brand elements to avoid visual overload
- Think storytelling: tie your design into a campaign, theme, or tagline
Don’t:
- Use low-res or web-based files (they’ll pixelate at print scale)
- Ignore game mechanics let your design enhance play, not hinder it
- Forget about color psychology: bright tones attract more than dark ones
Examples that Pop
Check out these client-favorite customizable products:
- Adirondack Chair full backrest print, outdoor-ready
- Tabletop Curling slick and compact for indoor campaigns
- Pickleball Net branded side panels for active events
Who Should Use These Games? (Spoiler: Everyone)
We hear this all the time: “These are awesome, but they re not really for my client.”
If your client wants traffic, leads, brand recognition, retention, or just more social content they re exactly the right fit. Branded games work for:
- Tech company recruiting events
- Campus marketing tours
- Store openings & retail displays
- Beer/wine tastings and bar activations
- Sports tournaments and fan zones
Fast, Free, and Stress-Free
We know your time matters. That s why we include:
- Free mockups no commitment needed, just upload your logo here
- Free proofing we ll tweak until it s perfect
- No setup fees ever
- Fast shipping & drop shipping at no extra charge
Plus, you can explore design templates and see real-life applications in our project gallery.
Ready to See Your Brand in Game Form?
Start the process by sending us your logo. We ll take care of the rest and you ll get a visual that sells itself.
Want to see more examples first? Head to our Branded Games page or download ready-to-share assets from our Sales Flyers.
Related Resources:
- FAQ: What files do I need to submit?
- Mini Table Tennis Set for Conferences
- Indoor Game Ideas for Winter Events
Final Thought: Custom is as Custom Does
Customization isn t just about colors and logos it s about purpose. When you design a game around your brand’s goals, style, and audience, you re not just creating a game. You’re creating an experience.
Let s make your brand the center of attention and the highlight of the event.
Discover our dealer loader games, featuring Lawn Darts and Lawn Dice. Related content includes bar games with hooks, rings & strings and Promotoss music video. For more ideas, see 100 creative ways to use games and concepting your promotion.