Why Games? Because Attention Is the New Currency

In a world where every brand is vying for fleeting moments of attention, promotional games stand out as immersive, tactile experiences that command it. Whether it’s a custom Painted Topple Tower at a music festival or a branded prize wheel at a retail launch, games offer what static signage and digital ads can’t: a reason to pause, play, and remember.

Mapping Games to the Funnel

Games are more than gimmicks—they’re strategic tools. Here’s how to integrate them across each stage of the marketing funnel to drive brand impact and customer engagement.

1. Awareness: Attracting Eyes in a Crowded Space

• Use Case: Eye-catching installations like a light-up Drop to Win game or a surfboard-shaped Tiki Toss stop foot traffic at trade shows or tailgates.
• Goal: Brand exposure, attention capture, high social shareability.
• Tip: Pair with on-site signage and QR codes to drive digital interactions—think email sign-ups or quick surveys.

2. Consideration: Deepening Engagement with Interactive Play

• Use Case: A mini basketball hoop on a client’s desk keeps your logo front and center. An indoor tabletop curling game at an agency holiday party builds brand association over time.
• Goal: Extended dwell time, brand affinity, and relationship building.
• Strategy: Introduce multi-game activations that unlock exclusive content or tiered giveaways.

3. Conversion: Turning Fun Into Follow-Through

• Use Case: A branded regulation cornhole set awarded at a sales event creates an experiential climax with a high perceived value.
• Goal: Action—whether it’s a purchase, registration, or sign-up.
• Insight: Games increase booth dwell time, and longer dwell time correlates with higher conversion rates. Let that be the storytelling stat.

4. Loyalty: Let Them Play Again (and Again)

• Use Case: Reward long-term clients or top-performing reps with custom Pickleball Six Packs or branded bottle gift boxes at yearly summits.
• Goal: Increase retention, celebrate partnerships, and elevate status.
• Bonus Tip: Use our dealer loader items for reward tiers that gamify the sales journey internally.

5. Advocacy: Turning Players Into Promoters

When customers interact with a game that’s not only fun but also tied to a memorable experience, they tell others about it. A ring race game at a tech conference or a Chiphole chipping game at a resort launch can make guests the star of the show. Sharing those experiences becomes effortless—and that’s where real advocacy starts.

Pro Tip: Brand the carrying cases (like these) so they become walking advertisements post-event.

How to Sell This to Clients (Even When They Say “Games Aren’t for Us”)

The #1 objection we hear from distributors: “These are cool, but they aren’t for my customers.” That’s usually code for “I haven’t figured out how to pitch this yet.” Here’s how to overcome it:

1. Align with campaign goals: Is your client aiming for awareness? Consider a branded putting mat in a retail window. Looking for leads? Add lead-capture to gameplay.
2. Show proof of creativity: Download flyers, mockups, or submit a PO through our contact form. It’s fast, free, and makes your pitch more compelling.
3. Shift the mindset: These games aren’t just “fun” — they’re functional, measurable, and strategic tools for brand storytelling.

Don’t Know Where to Start? We Do.

At PromoToss, we make it ridiculously easy to ideate, pitch, and execute game-based promotions that stick. We offer:

• Fast shipping
• No setup fees
• Free proofing and mockups
• No-charge drop shipping
• No hidden fees—ever

Qualified? Just need a logo to get rolling. Use our all-in-one form to request a mockup, submit a PO, or reach out.

Game Ideas, By Use Case

Need inspiration? Here are game suggestions matched to marketing needs:

• Retail Launch: Hook and Ring Game, Branded Dartboard
• Summer Promo: Croquet Set, Wood Sling Chair
• Sales Incentive: Custom Poker Chips, Pickleball Covers
• Holiday Event: Tic Tac Toe, Limbo Bar

Get Strategic. Get Playful. Get in Touch.

Custom games aren’t just for the “fun” brands anymore—they’re for every brand looking to cut through the noise and spark genuine connection. If you’re a distributor ready to pitch smarter and sell faster, we’re your secret weapon.

Let’s build your next branded game experience.