Rhinegeist: Promotional Products Case Study

“Great beer, cool atmosphere, and cornhole!”

“The taproom is a giant indoor playground—cornhole, ping pong and more!”

“We enjoyed drinks and a spontaneous cornhole match—definitely coming back!”

Rhinegeist’s cornhole experience is consistently mentioned by name in 5-star reviews, helping create lasting brand recall.

“I was very impressed with Rhinegeist’s laid-back yet fun atmosphere. The four of us enjoyed a game of cornhole”

Rhinegeist Brewery has successfully turned games like cornhole into a focal point of their events, encouraging social interaction, fun, and an instant connection to their brand before even cracking open a cold one.

In an interesting twist, The Gnarly Gnome, a well-known beer blog, highlighted cornhole before the beer itself when covering Rhinegeist Brewery. This speaks volumes about how cornhole has become a key part of the Rhinegeist experience, helping to create an engaging environment that goes beyond just tasting the beer.

“Before diving into the brewery’s offerings, visitors are immediately drawn to the cornhole sets, creating an interactive atmosphere that’s just as much a part of the experience as the beer itself.”

This perspective shows that Rhinegeist has successfully woven cornhole into the very fabric of their brand experience. It’s more than just a game—it’s a vital part of the social and interactive ambiance that sets the brewery apart, turning the venue into a full entertainment destination.

The Rhinegeist cornhole sets, originally sold as part of branded marketing campaigns, have been found on secondary markets like EZ Pawn for $99.99, with a stellar 5.0-star rating. This demonstrates that the product retains its value long after the initial use. By utilizing this, smart marketers can recoup some of their costs once the promotional period has ended.

The ability to resell branded items in secondary markets, like pawn shops or resale platforms, creates an additional opportunity for marketers to reclaim funds spent on promotional products. This strategy effectively extends the lifecycle of marketing assets, allowing businesses to generate revenue even after they’ve completed their primary use.

Rhinegeist’s Summer Collection showcases their Cincy Light Cornhole Set as part of their seasonal merch offerings, proving that cornhole sets are not only a year-round draw, but can be expertly incorporated into themed or seasonal collections.

Leveraging products like cornhole sets in seasonal collections adds versatility to your brand’s offering, allowing you to align your promotional items with the spirit of the season. Whether it’s a summer collection, holiday campaign, or event-themed packaging, adding cornhole or similar products brings excitement and an engaging interactive element to your seasonal strategy.