Why the Game Doesn’t End When the Event Does

If you’ve ever watched attendees light up while tossing a beanbag into a custom cornhole board or battling it out on a giant Topple Tower, you know: branded games create moments. But what happens when the booth is packed up and the lights dim? That’s where the real opportunity lies.

Too often, marketers leave valuable lead data on the table post-event. The connection might have been made through play—but nurturing that lead takes a plan. And not just any plan—a post-event game plan that carries the fun, brand relevance, and value forward.

Set the Foundation at the Event

Before you can follow up, you need to set the stage. Your event activation should do more than entertain—it should collect qualified leads and give them a reason to want more. Here’s how to build that bridge:

• Capture Contact Info Seamlessly: Use your Prize Wheel, Mini Hoop, or Drop-to-Win to require an email for a spin, score, or entry.
• Brand Everything: From the wood sling chair they lounge in to the putting mat they play on, your branding should be everywhere—subtle yet unforgettable.
• Tease the Follow-Up: Let them know what’s coming next: a recap video, a discount, a sneak peek of your next product drop.

Strategically Segment and Score Your Leads

Not all leads are created equal. Some came for the swag, others stayed for the conversation. Use behavioral indicators (such as game participation, engagement length, or social shares) to segment leads into high, medium, and low intent.

For example, someone who asked for customization ideas after playing with your tabletop curling set? High intent. Someone who just entered to win a Pickleball Six Pack and bounced? Still valuable—but approach differently.

Follow-Up That Feels Like a Continuation

The best post-event campaigns don’t start from scratch. They build on the vibe you created on-site. Here’s how to keep the experience alive:

• Email Campaigns That Reignite the Game: “You scored 50 points at our booth. Can you beat that score online?” Link to a gamified follow-up page or digital promo.
• Exclusive Access: Offer downloadable templates for your Cornhole Carry Case or sneak peeks of new games.
• Mockup Invitations: Send a personal invite to request a free branded mockup: Start here.

Empower the Agency Buyer to Sell the Experience

Qualified buyers—this part’s for you. Maybe you loved the vibe but are thinking, “My clients won’t go for this.” Let us assure you: they will. Games are the perfect bridge between digital disconnection and real engagement.

Try these sales positioning ideas:

• Dealer Loader Campaigns: Offer a branded wine box or Adirondack Chair as a sales milestone reward.
• Retail-Style Displays: Use in-store game setups to boost foot traffic and time spent in-store.
• Engagement Metrics: Position branded games as tools to increase booth dwell time, social media shares, and post-event brand recall—metrics your clients already measure.

Keep the Conversation Going

After the first follow-up, don’t drop the ball. This is where most brands vanish—but you can be different. Build a nurturing sequence that includes:

1. Case Studies: Showcase how other clients used a custom dartboard cabinet or Hook & Ring game for internal competitions or influencer activations.
2. Ideation Series: Share monthly ideas with real-world promotional game use cases. For example: “3 Ways to Use Ring Race for Product Launches.”
3. Promo Curator Tools: Direct them to our Sales Tools or flyer download center.

Use Branded Games as Long-Term Touchpoints

Games aren’t just for events—they can live on desks, in lounges, and at happy hours. If your client gave out a branded poker chip set at their event, that brand lives on every Friday night with friends. That’s brand recall with staying power.

Encourage repeat exposure by offering new components or variations to past products. Example: “Want to refresh last year’s cornhole set? Here’s a new set of regulation boards with this year’s campaign artwork.”

Lead With Value, End With Action

Great follow-up isn’t about pushing product—it’s about nurturing the story. From event day to weeks later, your leads want to feel the same energy that got them to stop and play in the first place.

Qualified buyers: If you’ve got a logo and a vision, send it our way. We’ll turn it into a full brand experience, fast—no setup fees, no drop ship charges, no mystery costs. Just clear, fast, reliable execution.

Not sure where to start? Browse our collection of branded games for sale and explore ideas by category, from indoor games to outdoor tailgate hits.